Getting a Local Internet Marketer to help you with your online marketing for your local area is a wise investment.

If you want more customers to find you online then you need to know how to get your business found locally first.  Most customers research online first and then go to buy locally.  So you need to have your business show up when they are looking.  It is  important to understand what is a good website too.

How To Market  Locally Online

Your overall marketing strategy needs to take into account the local google pages and directories and of course a WordPress Website (Google favours WordPress well).  You need to have all your business listings from around the web optimised so they favour well and appear on the first page search engines results - especially when the customer doesn’t know your business name.

How To Set Up A Good Website

Knowing how to master things like website SEO optimisations, setting up a good website,  getting the business listing optimised so my business listing gets found – and many other internet stuff can all seem near  impossible… for the uninitiated unless you have an internet marketing expert on your side.   If you don’t know what to look for and who to trust, and it sems way expensive or confusing then there is help at hand.

Building a Small Business Website for Maximum Effect on the Web

Building the best small business website  its important to consider what platform is best, (Google favours WordPress) and so is getting your business on the first page of the search results and good links to your website is a great start.

Then there is what to put on your website, how to structure it and what works best.  There is a bit or preparation on your part to prepare content for your site … so get some help and really free yourself of the worry.

Putting It All Together for the Best Results

A local internet marketer  can help you build your online presence for the best results because they understand how all these things work together and how to maximise your business online the best, simplest and most effective way.  As there are many factors to consider, an internet marketing experts on your side can be a real advantage.

Learn More about Local Internet Marketing for Small Business

If you  would like to learn more about how to market your local business online in google and how to structure a good website then here is an invitation to recieve my latest marketing material and learn more about this and more:

• How to get started online – locally first.
• How to structure and optimise my website so I get found online
• Who is my ’ideal’ customer and where are they?
• What to put on my website – what works and what doesn’t
• How do I get my website on Page One of Google
• Can you fix my existing site
• Do I really need a Website
• and much more…. !

For a  FREE – 1 Hour Web Marketing Session

Call or Text me Today!

Mb: 0400 080 303

Click Here to Listen: 

 The Home & Small Business Network has just recently opened a community for networking and training for entrepreneurs, network marketers and small business owners.  It’s a platform where you can receive simple advice, training and easy-to-use tools for your business.  

  Diane Hochman along with Kristen Darkenwald are both well-respected trainers and leaders within this Industry.  They have created this Home and Small Business network to teach and train others who need help with marketing offline and online successfully.  They both have extremely successful businesses themselves and are heading up the training along with other Leaders and Experts providing a wealth of knowledge for small business owners and network marketers.

 So, my friend … Where are you at in your business…..?

• Are you struggling with your business?
• Are you  frustrated because you just don’t know what to do?
• Or, you are just plain stuck…..!
• How are you doing in getting traffic to your website?
• How are you capturing your leads, communicating and getting to the money?
• What methods are you using and how are they working…..?

If this is YOU  – then, why not check out what they are offering at the Home and Small Business Network … you will be so glad you did.

 Marketing & Training Blitz – January ! 

 Listen to the Recording Here: 1-2-11_Blitz_Kick_Off Audio Recording – HSBN

You know, they are doing F.ree for the ENTIRE  month of January…to help people get their businesses off the ground.

If you have finally decided to make 2011 to be YOUR year…..!

Stop the Struggle and get plugged in….

Go and take the tour of the  Home & Small Business Network…here.

To YOUR success in 2011

 You want to find someone who is actively looking for what it is that you have to sell so your first step is to identify your ‘target’ market.  It seldom works here in the social media platform when you are trying to sell stuff randomly to just anyone. 

How to Identify Your Target Market

 The best way to identify your target audience is to first find and connect with the Leaders within your industry – and every industry has them. 

 If you have a product in the health or wellness, weight loss or fitness area then search and follow those recognised Industry Leader or Medical Professionals who you align with.  They will have a large fan base and you will want to join too.  These followers are your ‘target market’.   

Connecting with Your Target Audience

 Once you have identified your target market then send them a friend request (on Facebook) or follow them (on Twitter) or Subscribe to their Channel (on YouTube) and they will generally follow you back.  Make sure you send them an authentic personal message and not something ‘canned’ without mentioning anything you are ‘selling’.  This way you will start to build a ‘targeted audience’ and stand out from the others. 

Adding Friends – Timing Is Everything!

 Don’t be over zealous when adding friends on these sites.  It is far better to gradually add people over time.  As a general guideline try not to add no more than 20-25 people per day otherwise your activity may get you banded.  (You need to read the guidelines of these sites to see what limits there are for each.)  

 Aim to get a targeting following of around 2000 per social site and this is where you can start to make a difference and have some authority towards your audience.

 Please add you comments below and let me know what you think.

To Your Success online and greetings from Down Under,

Step 1 – Understand the Social Media Landscape

The main purpose  of the SocialMedia Users is to stay in touch with friends, family and loved ones or follow their favourite celebrities or interest groups.  Their main activity is sharing ideas, events and photos.  The Social Media sites are designed for users to be ‘social’ and its not a platform where users want to be “pitched to” with a product or business opportunity.

Step 2 – Understanding the Social Media User

If you want to use Social Media for Business you need to know how to identify with your ‘target market’ and know how to communicate effectively with them.

To find out more details on how to identify your target audience and connect with them – go here for more information:

• How to Identify Your Target Market
• Connecting with Your Target Audience
• Adding Friends – Timing Is Everything!

Step 3 – Create Useful and Valuable Content for your Target Market

The best way to communicate with your target audience is to provide “Value-based Content” on topics which solve their problems or provide answers to their question that would be of interest to your target audience. 

If you are in the weight loss or fitness industry you might include some helpful recipes or some simple exercises.  If you are a small business owners like a Plumber you could provide solutions to common problems experienced by your customers.

Providing “Value-Based Content” helps to position yourself as an authority naturally people will want to follow you. 

You can provide content in many forms like written articles, podcasts or videos.  If you are shy in front of a camera you could use other methods such as; screen shots or pictures set to music, a recorded power point presentation with your voice.  You can embed the videos or write articles on your blog or website, or to Videos to Your YouTube Channel and send people to comment on them. 

Step 4 – Developing Relationships With people

Many people on Social Media platform are just making a whole lot of noise – and no one is communicating.  Step outside from all the noise and start communicating.  This is where the magic starts happening!

This is where you start to build ‘trust’ and people are starting to get to know you and like you because  you are not ‘pitching’ to them but are providing ‘value’.   This is where you are putting the ‘social’ in social media.

Step 5 – Drive Traffic to Blog or Profile

Humans are naturally curious creatures and they will naturally want to check out your profile.  So make sure you are sending people to your blog or a capture page which has some form of collection email addresses.  (You can start with a ‘free’ version or there are low budget options too).    

When people opt in to your information or newsletter they are raising their hand saying ”I like what you have and are saying -  I giving you permission to market to me”  Having a Autoresponder is the life blood of your business – This is where the business happens! …. You will hear many a guru say that the money is in the list – it’s true!

Learn how to communicate to your list in the most effective way and not just continually ‘pitching’ to them – then your prospects will ‘sell’ or ‘close’ themselves. 

Social Media Success Steps

Ultimately, you want to drive traffic to where you can build your list and market continually to your audience.  It’s not a get-rich quick idea.  Think about it like running a marathon race and not a sprint.  The database is where it all happens.

The largest Social Media sites like: Facebook, Twitter and YouTube are so popular right now are great places to start to build your social network and connecting with your ‘target market’.  It’s a great way to capture free leads and there is a great opportunity to build up your business right now – who knows the landscape may change in the future!

A Summary of the Five Steps to Success in Social Media:

1. Identify Your Target Audience of Market
2. Building & Understanding Your Audience
3. Creating Valuable and Helpful Content
4. Develop a Relationship & Building Trust
5. Drive Traffic to Your Blog, Website or Capture Page

If you like this article please comments below, I would love to hear your thoughts or comments.  Come and join me on  Social Media sites if we haven’t yet connected there.

Cheers from Down Under,

Review of Traffic Forumula II Lead Generation

 I have been part of the second wave of students who happily devoured the information and the training has taught me so much.  I am still going through some of the information and as yet have not implemented all that is in there. 

There is a lot of information available around the web to learn things … but this all takes time to find it, learn it and know what is good and what is not.  I can say without a doubt, this program is by far the best. 

Review Traffic Formula 2 Lead Generation 

.. ..

Dont take my word alone for it… Mike Dillard say that the program has been responsible for many people like Jonathan Budd, Eban Pagan and many others.  They have applied it to their business and achieved magnificent results! 

check out the formula now on his whiteboard – download and watch it now (Yes its for free)

To your success

Kerry Beare

www.kerrybeare.com

disclaimer – naturally any results or income claimed are not typical and are no guarantee that you could do exactly the same, or anything like it, you have to work, put time and effort into any business venture to make anything happen.  If you purchase any of these products from me I do receive a small commision but I give you value that if far to help you.